The only pet care app you’ll need

Lead Generation Website • Medical Care • Conversion • CRO

The Goal

About Crittr

Critter is an animal welfare organisation operating with the purpose of improving the lives of animals exposed to human beings.

Critter wants to build a digital ecosystem that will help humans care for animals better

Goal

  • A one stop solution for all pet needs
  • Increase awareness about animal care & rescue
  • Bring together fragmented animal volunteering communities in one app

Discovery

The Process

What we discovered

Our research

We interviewed pet parents and pet rescue volunteers based on the following aspects - Understanding their lifestyle and relationship with pets

  • Understanding their lifestyle and relationship with pets
  • Understanding a pet care routine
  • Understanding the motivations
  • Pain points while adopting and pet care

What we learned

There is currently no single platform for pet owners
that caters to all of a pet’s needs at once. On the other hand, India is home to about 30 million stray dogs who are often subject to abuse and cruelty. 19,028 animal cruelty cases were recorded over 5 years in Mumbai alone.

After conducting the research we came across list of features that users will find beneficial:

  • Verified listings for services
  • Profile for mating
  • Vet available 24 hour on chat/call
  • Guides to adoption
  • Recipes for cooked meals

Key Takeaways

01
Build an all-round system for pet owners
02
Build brand recognition and retention
03
Make the app synonymous with animals
04
Make it a default app - from pet care to rescures
05

Design Principle

The building blocks

The role the app has to play in the lives of the users: The app shall function as a secretary for a pet owner. Someone they can rely on to be efficient, diligent, caring and always present.

01
Easy access to petcare
services
02
An interactive guide for newbies
03
Creating a sense of community among pet lovers
04
An immersive experience for everything pets
05
06
01
Easy access to petcare
services
02
An interactive guide for newbies
03
Creating a sense of community among pet lovers
04
An immersive experience for everything pets

Easier and Faster Bookings

What do people use the app for most? Bookings. By providing the quick-book option up front we made it quick and effortless for users. All they have to do is mention time and place to get an authorized service provider appointed to them.

Creating a community

There is a large community of people who are involved in the world of pet-care. Plus who doesn’t like looking at pictures of cute pets? By creating ‘Crittr Social’ we help all those people sharing a common interest get in contact with one another.

Guides for Petcare

For a first time pet parent it can be confusing to have to take care of a pet. To assis them in giving their pets the best care possible we introduced a daily step by step interactive guide making it super stress free to take care of pets.

Interventions

Easier and Faster Bookings

What do people use the app for most? Bookings. By providing the quick-book option up front we made it quick and effortless for users. All they have to do is mention time and place to get an authorized service provider appointed to them.

Creating a community

There is a large community of people who are involved in the world of pet-care. Plus who doesn’t like looking at pictures of cute pets? By creating ‘Crittr Social’ we help all those people sharing a common interest get in contact with one another.

Guides for Petcare

For a first time pet parent it can be confusing to have to take care of a pet. To assis them in giving their pets the best care possible we introduced a daily step by step interactive guide making it super stress free to take care of pets.

Interventions

Easier and Faster Bookings

What do people use the app for most? Bookings. By providing the quick-book option up front we made it quick and effortless for users. All they have to do is mention time and place to get an authorized service provider appointed to them.

Guides for Petcare

For a first time pet parent it can be confusing to have to take care of a pet. To assis them in giving their pets the best care possible we introduced a daily step by step interactive guide making it super stress free to take care of pets.

Visual Design

Our Approach

Crittr can bring together all stakeholders interested in animal services in one place. As an app, Crittr would primarily be designed to address all of a pet’s needs through a single, easy to use platform. It also serves as an emergency rescue and aids adoption and care for strays.

Graphics and Illustrations

To make the experience more appealing and to build a level of brand recognition and retention. We went ahead with the idea of the Goddess of animals as she assumes more power and magnificence and carries out tasks with humility and altruism. She represents:



  1. Element of magic
  2. A very efficient helper
  3. Deity of animals


Colour Palette

The organic pastel color palette complements the Indian tone of the brand. Keeping the Omidyar blue as the primary colour and the pastels are used as accents colours that stay true to the Indian roots.

Impact

“The team delivered a high-quality AR experience on time. They balanced the customer's needs with technological prowess. The length of visits to the page with the AR experience tripled, leading to improved performance.”

Name Surname
Role and Designation
The Goal
Discovery
Design Principle
Interventions
Visual Design
Impact