A mental health app that helps you focus on your breath

Fintech • Gamification • User Engagement

The Goal

About the brand

Shvaas is a meditation and mindfulness app. The app guides the user through a series of exercises that focus on deep breathing to give you insights and tips on how to improve your breathing rate - while reminding you to take time to breathe every day.

Goal

  • To identify the users’ pain points and solve for them, making meditation an essential part of their life.
  • To motivate users to meditate every day by making it fun and interactive

Discovery

The Process

We began our design process by getting a thorough understanding of the market - what the competitors were doing and whether the users were liking it. This led us to find some key pain points and what was really needed.

The user personas further helped us be aware of various habits that the users had as well as their perception of mental wellness.

What we discovered

The Market

Meditation is a big growing market both in terms of practitioners and value. While there are over 100 meditation apps available, there are only a few that match the criteria of engagement, functionality, visual aesthetics, and information quality. This happens because our present-day anxieties stem from the abundance of choice available to us (especially online).

The market is dominated by Headspace and Calm, which over the years gained and now maintain 70% of the market.

The Users

To identify the factors that discern consistent practitioners from people who begin but then drop meditation, we spoke to various types of users - regular practitioners, beginners and experts. This brought out compelling insights about:

  • Timing: People give meditation a try, between months, but don’t practice it regularly because they’re unable to overcome the given session time.
  • Motivation: Consistent practitioners are motivated by their well-being, whereas beginners are motivated by stress and anxiety.
  • Theory: People are more likely to believe that meditation is a spiritual practice.

Key Takeaways

01
To limit the excessive number of choices that ultimately cause anxiety.
02
To set the right environment for the user making Shvaas functional in any situation.
03
To follow an effortless, minimalistic design approach by reducing the number of visual and audio-based distractions - keeping the primary functions easily accessible and ready to use.
04
05

Design Principle

The building blocks

Meditation practices tend to be simple. So, it's ironic many apps about these practices are anything but that. Hence, we wanted to go with a refreshing approach and design an app that has beautiful minimalism at the core.  We wanted to build a tool that you could open and get them started in one tap, every time. Simplicity came first and foremost.

01
Reduce cognitive load with straightforward and uncluttered design
02
Represent growth and evolution
03
Behavioural nudges to meditate on a regular basis
04
05
06
01
Reduce cognitive load with straightforward and uncluttered design
02
Represent growth and evolution
03
Behavioural nudges to meditate on a regular basis
04

Just breathe

An onboarding journey that gets you to relax before even using the app. A simple, clean screen asking you to breathe and breathe out – by focusing on certain colors that promote healing in specific parts of the body and improve the general wellbeing and a sense of relaxation.

Meditate based on how you feel

Shvaas helps you understand your current emotional state, and trains you to be resilient with timed zen sessions.

Rescue sessions

Feeling overwhelmed, having a panic attack, or just having a hectic day – Shvaas’s two-minute zen sessions will diffuse those meltdown moments.

You’re not alone in this

While you can do these zenful sessions by yourself, you can do a guided meditation with a friend. People typically turn to friends when they’re experiencing anxiety, depression, and/or stress – this feature will provide a comfortable and safe space for them. Nudge them when it’s time to meditate!

Track your progress along the way

To turn an activity into a habit, one needs to rigorously train the body-mind continuum by repeating the activity at an expected frequency as much without breaks. Shvaas encourages exactly that. Users tend to take even shorter zen sessions on busy or tiring days so as to not break their streaks!

Interventions

Just breathe

An onboarding journey that gets you to relax before even using the app. A simple, clean screen asking you to breathe and breathe out – by focusing on certain colors that promote healing in specific parts of the body and improve the general wellbeing and a sense of relaxation.

Meditate based on how you feel

Shvaas helps you understand your current emotional state, and trains you to be resilient with timed zen sessions.

Rescue sessions

Feeling overwhelmed, having a panic attack, or just having a hectic day – Shvaas’s two-minute zen sessions will diffuse those meltdown moments.

You’re not alone in this

While you can do these zenful sessions by yourself, you can do a guided meditation with a friend. People typically turn to friends when they’re experiencing anxiety, depression, and/or stress – this feature will provide a comfortable and safe space for them. Nudge them when it’s time to meditate!

Track your progress along the way

To turn an activity into a habit, one needs to rigorously train the body-mind continuum by repeating the activity at an expected frequency as much without breaks. Shvaas encourages exactly that. Users tend to take even shorter zen sessions on busy or tiring days so as to not break their streaks!

Interventions

Just breathe

An onboarding journey that gets you to relax before even using the app. A simple, clean screen asking you to breathe and breathe out – by focusing on certain colors that promote healing in specific parts of the body and improve the general wellbeing and a sense of relaxation.

Rescue sessions

Feeling overwhelmed, having a panic attack, or just having a hectic day – Shvaas’s two-minute zen sessions will diffuse those meltdown moments.

You’re not alone in this

While you can do these zenful sessions by yourself, you can do a guided meditation with a friend. People typically turn to friends when they’re experiencing anxiety, depression, and/or stress – this feature will provide a comfortable and safe space for them. Nudge them when it’s time to meditate!

Track your progress along the way

To turn an activity into a habit, one needs to rigorously train the body-mind continuum by repeating the activity at an expected frequency as much without breaks. Shvaas encourages exactly that. Users tend to take even shorter zen sessions on busy or tiring days so as to not break their streaks!

Visual Design

Our Approach

People associate meditation with the feeling of releasing or setting themselves free, being in a place of serenity, and an experience of tranquility. With a simple and effective interface, the app narrows down all the user’s basic needs for meditation, making it extremely easy to navigate within – without having them to really sit and think about using the app.

Colour Palette

It is believed that focusing on certain colors can promote healing in specific parts of the body. Colour visualization can be a powerful tool in meditation due to the link between the seven colors of the light spectrum and the seven chakras. Shvaas uses serene tones to create a calming and effortless experience.

Impact

The Goal
Discovery
Design Principle
Interventions
Visual Design
Impact