Human by design.
We’re a team who deeply cares about designing & building products that humans love. We care about how a product feels. Products that go beyond the functional imperative and are a delight.
Simple is on the other side of navigating complex challenges.
What to expect from us
Spartan Teams
The best work is done by a small team of experts chasing ambitious goals.
Metrics that Matter
We talk KPIs on day one. This shapes our strategy and keeps us outcome oriented.
Global Benchmarks
We learn from global benchmarks and draw inspiration from adjacent categories.
Fresh Point of View
We seek answers that go beyond the obvious and we challenge status quo.
Data Informed Decisions
Data shapes our thinking and our teams are trained on data-led decision making.
Design for Delight
Our work goes beyond the functional imperative and is designed for delight.
Little Big Things
We believe in crafting every detail of the experience with intent, no matter how tiny.
Co-Creation
We love to get our clients hands-on in the process and co-create solutions with them.
Ownership
We create every product as if it’s our own and have our signature on everything.
Our leadership
Devang Raiyani
Co-founder, Head of Strategy
Krupali Raiyani
Co-founder, Head of Design
Devang believes that the most successful products are more like the work of a Master Chef than that of a Lab Scientist. Devang heads the strategy function at HumanX and closely collaborates with clients to deliver measurable impact through sharper product thinking. His work lies at the intersection of design, technology and product marketing and partners with CXOs to untangle and chisel their product strategy.
Over his career he has worn the hats of an advertising planner, a product manager and an agency leader having worked with agencies like Leo Burnett, Ogilvy, Grey & Bates. He played a key role in shaping some of the big wins at Publicis Groupe & WPP including Spotify, Google, Garnier, Jio & Coca-Cola and designed a gamified engagement platform for Advocaci Asia. He does his best work as a Chief Simplicity Officer for clients working on the principle of via negativa. His workshops inspire and galvanize clients towards ambitious goals. He is Nassim Taleb's biggest fan and invokes him at every opportunity.
Over his career he has worn the hats of an advertising planner, a product manager and an agency leader having worked with agencies like Leo Burnett, Ogilvy, Grey & Bates. He played a key role in shaping some of the big wins at Publicis Groupe & WPP including Spotify, Google, Garnier, Jio & Coca-Cola and designed a gamified engagement platform for Advocaci Asia. He does his best work as a Chief Simplicity Officer for clients working on the principle of via negativa. His workshops inspire and galvanize clients towards ambitious goals. He is Nassim Taleb's biggest fan and invokes him at every opportunity.
Krupali is the design head of HumanX, having founded the firm with the singular intent of designing experiences that are more intentional, more human. She deeply cares about crafting experiences that go beyond the functional imperative and resonate at an emotional level.
She sets high standards for craft at HumanX and inspires teams to settle for nothing less than category benchmarks, time after time. Her refined lens on form and function and a keen eye for what’s unmistakably human shapes our work at HumanX. She’s an alumni of HongKong PolyU School of Design and has shaped thoughtful products used by millions of users across diverse domains of education, health, financial services among several others. Beyond HumanX, she volunteers her time at various social impact projects.
She sets high standards for craft at HumanX and inspires teams to settle for nothing less than category benchmarks, time after time. Her refined lens on form and function and a keen eye for what’s unmistakably human shapes our work at HumanX. She’s an alumni of HongKong PolyU School of Design and has shaped thoughtful products used by millions of users across diverse domains of education, health, financial services among several others. Beyond HumanX, she volunteers her time at various social impact projects.
Mythili Hariharan
Design Principal, Partner
Hemang Shah
Product Director - AI
Mythili is one of the core team members at HumanX and has played a critical role in shaping our offering and partnering client teams over the last seven years. As Design Principal & Partner, she leads the design output for key accounts like Amazon, JLL Tech, Bangalore Airport, Aditya Birla Capital, Seclore, Pearson among others. Her problem solving skills coupled with her refined craft makes her a sought after design partner with our clients and internal teams.
Beyond the work for our clients, she has designed playbooks and processes and mentors our design talent as we scale up. Outside work, she loves hiking on unchartered trails around Mumbai and loves painting with watercolours.
Beyond the work for our clients, she has designed playbooks and processes and mentors our design talent as we scale up. Outside work, she loves hiking on unchartered trails around Mumbai and loves painting with watercolours.
Hemang is a tech optimist who believes that there’s no problem that cannot be solved through the power of deduction and first principles thinking. As the lead for AI products at HumanX, Hemang leads our ambition in conceptualising and executing AI products and shaping the next phase of the company.
Over the last 15 years he has acquired expertise in Deep Tech, Computer Vision & AI. Prior to joining HumanX, he worked with Streamoid Technologies on Fashion AI where he built some of their key products in the domain. When he’s not solving hard problems, he enjoys Kizomba.
Over the last 15 years he has acquired expertise in Deep Tech, Computer Vision & AI. Prior to joining HumanX, he worked with Streamoid Technologies on Fashion AI where he built some of their key products in the domain. When he’s not solving hard problems, he enjoys Kizomba.
Devang believes that the most successful products are more like the work of a Master Chef than that of a Lab Scientist. Devang heads the strategy function at HumanX and closely collaborates with clients to deliver measurable impact through sharper product thinking. His work lies at the intersection of design, technology and product marketing and partners with CXOs to untangle and chisel their product strategy.
Over his career he has worn the hats of an advertising planner, a product manager and an agency leader having worked with agencies like Leo Burnett, Ogilvy, Grey & Bates. He played a key role in shaping some of the big wins at Publicis Groupe & WPP including Spotify, Google, Garnier, Jio & Coca-Cola and designed a gamified engagement platform for Advocaci Asia. He does his best work as a Chief Simplicity Officer for clients working on the principle of via negativa. His workshops inspire and galvanize clients towards ambitious goals. He is Nassim Taleb's biggest fan and invokes him at every opportunity.
Over his career he has worn the hats of an advertising planner, a product manager and an agency leader having worked with agencies like Leo Burnett, Ogilvy, Grey & Bates. He played a key role in shaping some of the big wins at Publicis Groupe & WPP including Spotify, Google, Garnier, Jio & Coca-Cola and designed a gamified engagement platform for Advocaci Asia. He does his best work as a Chief Simplicity Officer for clients working on the principle of via negativa. His workshops inspire and galvanize clients towards ambitious goals. He is Nassim Taleb's biggest fan and invokes him at every opportunity.
Krupali is the design head of HumanX, having founded the firm with the singular intent of designing experiences that are more intentional, more human. She deeply cares about crafting experiences that go beyond the functional imperative and resonate at an emotional level.
She sets high standards for craft at HumanX and inspires teams to settle for nothing less than category benchmarks, time after time. Her refined lens on form and function and a keen eye for what’s unmistakably human shapes our work at HumanX. She’s an alumni of HongKong PolyU School of Design and has shaped thoughtful products used by millions of users across diverse domains of education, health, financial services among several others. Beyond HumanX, she volunteers her time at various social impact projects.
She sets high standards for craft at HumanX and inspires teams to settle for nothing less than category benchmarks, time after time. Her refined lens on form and function and a keen eye for what’s unmistakably human shapes our work at HumanX. She’s an alumni of HongKong PolyU School of Design and has shaped thoughtful products used by millions of users across diverse domains of education, health, financial services among several others. Beyond HumanX, she volunteers her time at various social impact projects.
Mythili is one of the core team members at HumanX and has played a critical role in shaping our offering and partnering client teams over the last seven years. As Design Principal & Partner, she leads the design output for key accounts like Amazon, JLL Tech, Bangalore Airport, Aditya Birla Capital, Seclore, Pearson among others. Her problem solving skills coupled with her refined craft makes her a sought after design partner with our clients and internal teams.
Beyond the work for our clients, she has designed playbooks and processes and mentors our design talent as we scale up. Outside work, she loves hiking on unchartered trails around Mumbai and loves painting with watercolours.
Beyond the work for our clients, she has designed playbooks and processes and mentors our design talent as we scale up. Outside work, she loves hiking on unchartered trails around Mumbai and loves painting with watercolours.
Hemang is a tech optimist who believes that there’s no problem that cannot be solved through the power of deduction and first principles thinking. As the lead for AI products at HumanX, Hemang leads our ambition in conceptualising and executing AI products and shaping the next phase of the company.
Over the last 15 years he has acquired expertise in Deep Tech, Computer Vision & AI. Prior to joining HumanX, he worked with Streamoid Technologies on Fashion AI where he built some of their key products in the domain. When he’s not solving hard problems, he enjoys Kizomba.
Over the last 15 years he has acquired expertise in Deep Tech, Computer Vision & AI. Prior to joining HumanX, he worked with Streamoid Technologies on Fashion AI where he built some of their key products in the domain. When he’s not solving hard problems, he enjoys Kizomba.
We get the best people in.
And get the best out of each other.
