Human by design

We’re a team who deeply cares about designing & building products that humans love. We care about how a product feels. Products that go beyond the functional imperative and are a delight.

We start every assignment with two questions

What is
the measurable
impact?

Our CX strategy revolves around metrics that matter. We start with clear KPIs. We’re big on process while not losing sight on outcomes.

Is it
unmistakably
human?

Humans are irrational. We don’t always follow a linear, logical path. Emotion, irrationality, biases, nudges are not just a part of our vocabulary, but also rooted in our training and processes.

Simple is on the other side of navigating complex challenges.

Over the years, we’ve had the chance to work with Fortune 500 companies as well as trail-blazing startups who believe that good design is good for business. The ones who recognise that ‘simple’ is on the other side of navigating complex challenges.

What to expect from us

Spartan Teams

The best work is done by a small team of experts chasing ambitious goals.

METRICS THAT MATTER

We talk KPIs on day one. This shapes our strategy and keeps us focused on outcomes.

GLOBAL BENCHMARKS

We learn from global benchmarks and draw inspiration adjacent categories.

FRESH POINT OF VIEW

We seek answers that go beyond the obvious and we aren't afraid to challenge status quo.

DATA INFORMED DECISIONS

Data shapes our thinking and our teams are trained on data-led decision making.

DESIGN FOR DELIGHT

Our work goes beyond the functional imperative and is designed for delight.

LITTLE BIG THINGS

We believe in crafting every detail of the experience with intent, no matter how small.

CO-creation

We love to get our clients hands-on in the process and co-create solutions with them.

OwnERSHIP

We create every product as if it’s our own and have our signature on everything we ship.

Spartan Teams

The best work is done by small team of experts chasing ambitious goals in a fun environment

GLOBAL BENCHMARKS

We draw inspiration from only the best international products
‍

Smart research

Our design decisions are backed by strong research and analysis

METRICS THAT MATTER

We talk KPIs on Day One. This shapes our strategy and keeps us focused on outcomes.

design for delight

Good work is a treat for the
human mind

HYPER COMMUNICATION

We are creative designers,
insightful strategies

DATA INFORMED DECISIONS

Our design principles are backed by strong research and analysis

CO-creation with clients

Every product is a collaboration of unique perspectives

OwnERSHIP

We work with every project as though it were our own

“They take complete ownership of the idea and their commitment to excellence even in its execution is high”

Manisha Mudera

Catalyst leadership solutions

They are always open to feedback and stand firm in their conviction when they have to. Their contributions and inputs at every step of the journey were extremely valuable and the end results turned out great, greater than we imagined or expected.