A go-to platform for all your study abroad needs

Edtech • Learning • Website Redesign

The Goal

About the brand

DBS Bank Ltd is a Singaporean multinational banking and financial services corporation headquartered in Marina Bay, Singapore. DBS provides a full range of services in consumer, SME and corporate banking and now growing into the universe of education support.


Study Abroad Portal makes student’s study-related decision-making process easier, faster, and more informative, making it the best place to discover modes of making it happen.

Goal

  • Reduce anxiety that comes with the overwhelming concerns of studying abroad
  • Showcase availability of the wide range of services that bring dreams to reality

Discovery

The Process

After conducting a thorough study and benchmarking of the competition, we were able to empathize with the users and understand what was really needed and how we could de-jargonize the experience.

Key Takeaways

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Lack of a one-stop platform that caters to all the needs of studying abroad from application fee transfer to repaying of education loan
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The need for a platform that reduces anxiety and resonates with the user's blockers and hestiations
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Design Principle

The building blocks

Keeping in mind that the target audience is millennials, it was important to empathize with the challenges and hestitations. This helped us in setting the tone and flow of the platform to catch the user's emotions and attention.

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Principle statement here. Not more than 3 lines.
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Principle statement here. Not more than 3 lines.
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Principle statement here. Not more than 3 lines.
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01
Principle statement here. Not more than 3 lines.
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Principle statement here. Not more than 3 lines.
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Principle statement here. Not more than 3 lines.
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Destressing the concept of studying abroad

With the use of light and breezy conversational language, along with imagery that focuses on the bigger picture, and emotions beyond the struggle, the platform becomes more human and approachable – guiding them through the entire journey.

Insight into the magnitude of opportunities one can explore

By providing them with all the relevant information up front, their decision-making process will be facilitated.

Empathizing with the ancillary problem

Fore-seeing the possible difficulties of studying abroad and ensuring solutions that offer support.

Interventions

Destressing the concept of studying abroad

With the use of light and breezy conversational language, along with imagery that focuses on the bigger picture, and emotions beyond the struggle, the platform becomes more human and approachable – guiding them through the entire journey.

Insight into the magnitude of opportunities one can explore

By providing them with all the relevant information up front, their decision-making process will be facilitated.

Empathizing with the ancillary problem

Fore-seeing the possible difficulties of studying abroad and ensuring solutions that offer support.

Interventions

Destressing the concept of studying abroad

With the use of light and breezy conversational language, along with imagery that focuses on the bigger picture, and emotions beyond the struggle, the platform becomes more human and approachable – guiding them through the entire journey.

Empathizing with the ancillary problem

Fore-seeing the possible difficulties of studying abroad and ensuring solutions that offer support.

Visual Design

Our Approach

DBS digibank’s Study Abroad Portal aims at changing the way students perceive the process of studying abroad – overwhelming and stressful. The platform is styled around the needs and language of millennials today. They aim to provide the users with a one-stop solution for all their needs.

Graphics and Illustrations

Aligning with the brand's core message "#GrowBeyondBoundaries" that needed to be conveyed, the landing page was designed to reflect the energy and consistency that the one could look forward to with the platform along with a smooth experience.

Impact

The Goal
Discovery
Design Principle
Interventions
Visual Design
Impact