Gamifying long-term investing for beginners

Fintech • Gamification • User Engagement

The Goal

Background

It takes more than just information to teach an individual how to invest. Jargon, paperwork, complex algorithms and formulae - these are more likely to be a turn off. But what if you could play a fast paced game, that compounds 20 years of investing, in just 20 mins? A game that allows you to experience the reality of investing, while suspending your inexperience, to help you get the hang of the ropes and impress upon the importance of it all? That’s exactly what we did with Money20.

Goal

  • To make financial education engaging and exciting
  • Use gamification to overcome the fear of financial jargon
  • Minimise first-time investor barriers

Discovery

What we discovered

  • Everyone learns at a different pace. The app needed to account for the individual's capacity and level of understanding.
  • Simulation helps with a more realistic view of the financial roadmap, accounting for unpredictable situations.
  • Learning through application of knowledge helps solidify understanding.

Key Takeaways

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Design Principles

The building blocks

Fintech products usually have the reputation of being boring and mechanical with complex functionality of various dashboards. Integrating game play into finance - gamification takes advantage of the human need to win and evolve, and inspire willingness to experiment and master.

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Progressive framework to nudge to next concept and level
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Easy to learn and fun to master
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Reinforcement and encouragement of desired behaviour
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Visualization as a means to improve financial perspective
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01
Progressive framework to nudge to next concept and level
02
Easy to learn and fun to master
03
Reinforcement and encouragement of desired behaviour
04
Visualization as a means to improve financial perspective

Intervention

Competitive and single player modes

Allowing both competitive and single player modes -
competitions are fun but players will also enjoy playing
one on one against the computer.

Introduction to financial products

Each of the investments are unlocked over time to scaffold the learning for players. The player receives lessons and some behavioural nudges about each of these. By incorporating behavioural finance we’re helping them understand their tolerance for risk better.

Help & support wherever needed

Humans like challenges that do not exceed the limitation of their abilities. Keeping this in mind, Money20 gives a simple hint about what’s the next right action when a player does not make a move for over a minute.

Learn from others’ strategies

Humans naturally want to get better at things when they do them with others. To eliminate the negative impact of competition, we let the players view other players’ moves and strategies, and motivate them to learn.

Application in real-life scenarios

Money20 helps students see long-term consequences of the investing decisions they make. We set up situations for players to practice skills, provide a sandbox for them to explore what they know, and try new things before they have to perform real-world tasks.

Motivation drives learning

Different types of rewards were applied to encourage play persistence of the players and facilitate the achievement of desired real-world goals (behavioral change).

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Interventions

Competitive and single player modes

Allowing both competitive and single player modes -
competitions are fun but players will also enjoy playing
one on one against the computer.

Introduction to financial products

Each of the investments are unlocked over time to scaffold the learning for players. The player receives lessons and some behavioural nudges about each of these. By incorporating behavioural finance we’re helping them understand their tolerance for risk better.

Help & support wherever needed

Humans like challenges that do not exceed the limitation of their abilities. Keeping this in mind, Money20 gives a simple hint about what’s the next right action when a player does not make a move for over a minute.

Learn from others’ strategies

Humans naturally want to get better at things when they do them with others. To eliminate the negative impact of competition, we let the players view other players’ moves and strategies, and motivate them to learn.

Application in real-life scenarios

Money20 helps students see long-term consequences of the investing decisions they make. We set up situations for players to practice skills, provide a sandbox for them to explore what they know, and try new things before they have to perform real-world tasks.

Motivation drives learning

Different types of rewards were applied to encourage play persistence of the players and facilitate the achievement of desired real-world goals (behavioral change).

Interventions

Competitive and single player modes

Allowing both competitive and single player modes -
competitions are fun but players will also enjoy playing
one on one against the computer.

Introduction to financial products

Each of the investments are unlocked over time to scaffold the learning for players. The player receives lessons and some behavioural nudges about each of these. By incorporating behavioural finance we’re helping them understand their tolerance for risk better.

Help & support wherever needed

Humans like challenges that do not exceed the limitation of their abilities. Keeping this in mind, Money20 gives a simple hint about what’s the next right action when a player does not make a move for over a minute.

Learn from others’ strategies

Humans naturally want to get better at things when they do them with others. To eliminate the negative impact of competition, we let the players view other players’ moves and strategies, and motivate them to learn.

Application in real-life scenarios

Money20 helps students see long-term consequences of the investing decisions they make. We set up situations for players to practice skills, provide a sandbox for them to explore what they know, and try new things before they have to perform real-world tasks.

Motivation drives learning

Different types of rewards were applied to encourage play persistence of the players and facilitate the achievement of desired real-world goals (behavioral change).

Visual Design

Our Approach

Designing the game interface depended on the game’s narrative. Keeping in mind that the game came with an inevitable amount of information, it needed a simple UI design that required little effort from users.

Keeping it fun

Balancing the amount of information provided in the game was a key factor. It was important to make the design light-hearted and appealing. So we used icons that had more personality, and a UI that was more engaging.

We got it going like Neon

For Money20, a neon palette with gradients, created a more appealing aesthetic that was younger and energetic. The colour hierarchy also allowed us to lead the eye of users, giving them a seamless, energetic and enthralling experience of the game.

Impact