Fintech • Gamification • User Engagement
It takes more than just information to teach an individual how to invest. Jargon, paperwork, complex algorithms and formulae - these are more likely to be a turn off. But what if you could play a fast paced game, that compounds 20 years of investing, in just 20 mins? A game that allows you to experience the reality of investing, while suspending your inexperience, to help you get the hang of the ropes and impress upon the importance of it all? That’s exactly what we did with Money20.
Fintech products usually have the reputation of being boring and mechanical with complex functionality of various dashboards. Integrating game play into finance - gamification takes advantage of the human need to win and evolve, and inspire willingness to experiment and master.
Allowing both competitive and single player modes -
competitions are fun but players will also enjoy playing
one on one against the computer.
Each of the investments are unlocked over time to scaffold the learning for players. The player receives lessons and some behavioural nudges about each of these. By incorporating behavioural finance we’re helping them understand their tolerance for risk better.
Humans like challenges that do not exceed the limitation of their abilities. Keeping this in mind, Money20 gives a simple hint about what’s the next right action when a player does not make a move for over a minute.
Humans naturally want to get better at things when they do them with others. To eliminate the negative impact of competition, we let the players view other players’ moves and strategies, and motivate them to learn.
Money20 helps students see long-term consequences of the investing decisions they make. We set up situations for players to practice skills, provide a sandbox for them to explore what they know, and try new things before they have to perform real-world tasks.
Different types of rewards were applied to encourage play persistence of the players and facilitate the achievement of desired real-world goals (behavioral change).
Allowing both competitive and single player modes -
competitions are fun but players will also enjoy playing
one on one against the computer.
Each of the investments are unlocked over time to scaffold the learning for players. The player receives lessons and some behavioural nudges about each of these. By incorporating behavioural finance we’re helping them understand their tolerance for risk better.
Humans like challenges that do not exceed the limitation of their abilities. Keeping this in mind, Money20 gives a simple hint about what’s the next right action when a player does not make a move for over a minute.
Humans naturally want to get better at things when they do them with others. To eliminate the negative impact of competition, we let the players view other players’ moves and strategies, and motivate them to learn.
Money20 helps students see long-term consequences of the investing decisions they make. We set up situations for players to practice skills, provide a sandbox for them to explore what they know, and try new things before they have to perform real-world tasks.
Different types of rewards were applied to encourage play persistence of the players and facilitate the achievement of desired real-world goals (behavioral change).
Designing the game interface depended on the game’s narrative. Keeping in mind that the game came with an inevitable amount of information, it needed a simple UI design that required little effort from users.
.svg)
Balancing the amount of information provided in the game was a key factor. It was important to make the design light-hearted and appealing. So we used icons that had more personality, and a UI that was more engaging.
For Money20, a neon palette with gradients, created a more appealing aesthetic that was younger and energetic. The colour hierarchy also allowed us to lead the eye of users, giving them a seamless, energetic and enthralling experience of the game.
