Identity and website design for a NeoBank in South East Asia

Identity • Neo-Banking

The Goal

What makes UNO, uno?

UNObank is a first of its kind neobank that aims to change the way we perceive banking today. Built around the needs and habits of millennials today, they aim to be completely customisable and providing the user with a banking system to fit their individual needs.

Goal

  • To create a neobank that adapts to the needs of the user
  • To redefine the experience of “banking” today

Discovery

What we discovered

Starting by studying the bank’s competitors, the product offering and what makes ‘UNO’ uno; helped showcase the current state of banking in our World, and the need of the hour. The user stories further helped illustrate the habits and culture of South East Asia, helping define visual and tone markers for the brand.

Key Takeaways

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NeoBanks, being a very new-age concept has barriers that other banking services may or may not have
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The need for a simple yet iconic brand mark that helped ‘UNO’ stand out in the crowd
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Being based in South East Asia, understanding the culture of the target group was the key to finding the right tone of voice
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Design Principles

The building blocks

Studying the target group and their needs was a key aspect of our research to not only understand the prodcut and service, but also to understand how an identity can help influence this aspect.

This led us to create a fluid identity would help with catching the target audience’s attention whilst also helping set the expectations of ‘a bank designed around you’

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Honouring the brand’s core messaging and purpose
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Designing a brand that keeps the need of the hour in focus
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Create a fluid identity that connects with the target audience
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01
Honouring the brand’s core messaging and purpose
02
Designing a brand that keeps the need of the hour in focus
03
Create a fluid identity that connects with the target audience
04

Intervention

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Interventions

Interventions

Visual Design

Crafting the UNOBank Identity

Keeping the core message “a bank designed around you” in mind, the logo uses a simple bold form to illustrate the adaptable and customisable identity of the brand. 

Also keeping in tune with the newest mode of communication, emojis!

Fluid, Consistent, Enjoyable

Being a banking service that keeps its users in mind, the logo morphs into all the services UNO provides, keeping in mind the quirk element.

The Colours of UNOBank

Keeping in tune with the energy and modernity of the brand identity,
the colours chosen were meant to be bright, dynamic and eye catching.

True to the brand

Aligning to the identity of the brand, the landing page created was to reflect the same energy that one could expect from the brand and its services.

Always keeping the target audience in focus, the website used emojis, animations and bright colours to communicate the power of UNO.

Impact