Identity • Neo-Banking
UNObank is a first of its kind neobank that aims to change the way we perceive banking today. Built around the needs and habits of millennials today, they aim to be completely customisable and providing the user with a banking system to fit their individual needs.
Starting by studying the bank’s competitors, the product offering and what makes ‘UNO’ uno; helped showcase the current state of banking in our World, and the need of the hour. The user stories further helped illustrate the habits and culture of South East Asia, helping define visual and tone markers for the brand.
Studying the target group and their needs was a key aspect of our research to not only understand the prodcut and service, but also to understand how an identity can help influence this aspect. This led us to create a fluid identity would help with catching the target audience’s attention whilst also helping set the expectations of ‘a bank designed around you’
Keeping the core message “a bank designed around you” in mind, the logo uses a simple bold form to illustrate the adaptable and customisable identity of the brand. Also keeping in tune with the newest mode of communication, emojis!
Being a banking service that keeps its users in mind, the logo morphs into all the services UNO provides, keeping in mind the quirk element.
Keeping in tune with the energy and modernity of the brand identity,
the colours chosen were meant to be bright, dynamic and eye catching.
Aligning to the identity of the brand, the landing page created was to reflect the same energy that one could expect from the brand and its services. Always keeping the target audience in focus, the website used emojis, animations and bright colours to communicate the power of UNO.