App design to help users with supplement compliance

App Design • Health and Lifestyle

The Goal

About Setu – Edited

Setu is a leading online store for health & dietary supplements. Primarily available through their e-commerce website they wished to create an experience for their loyal customers to not only help ease re-orders but also follow through with their health goals and have access to setu’s resources on their finger tips.

Goals

  • Make it easier for customers to order their supplements
  • Make provisions to track the usage of supplements and health progress

Discovery

What we discovered

  • Majority supplement users often forget to take their supplements 

  • It becomes difficult to adhere to supplement intake after 3 weeks 

  • We needed to create a larger behaviour centric change towards supplement intake

Key Takeaways

01
02
03
04
05

Design Principles

The building blocks

Setu needed to immerse itself in a client’s life. To encourage them to build a habit and support them in their endeavour to stay healthy and achieve their goals.

01
Make reordering simple
02
Provide a delightful way to track daily supplement intake
03
Display the user’s personalised health goals up front
04
Nudge for consumption by showcasing intangible advantages of the product
05
06
01
Make reordering simple
02
Provide a delightful way to track daily supplement intake
03
Display the user’s personalised health goals up front
04
Nudge for consumption by showcasing intangible advantages of the product

Intervention

Take it with a swipe

Upon accessing the app, the user is first met with their daily supplement schedule. A simple swipe interaction allows them to mark the supplement as taken. 


The app also records your intake and notifies you when you’re about to run out, making sure you never miss a day!

Stay on track

The goals page is a personalised landing with all your health goals displayed. Providing intangible health insights and the key ingredients in the supplements, this page’s sole purpose is to inform and motivate the user to keep up with their progress.

Enjoy journaling

The journal entry stays current and fun by using emojis with a simple tap to record health, emotions and improvements. With every input, a detailed graph shows the user their progress.

Stay motivated

To keep users motivated and help build loyalty, every input and interaction in the app led to rewards. From discount codes and free products on purchases to diet consultations and sessions with a health expert, the app aimed to reward the user with good health.

Nudge Nudge Nudge!

The nudges ranged from reminders, journal entries and health insights to tips on how a user could achieve their goals faster and better.

Arrow Left Slider
Arrow Right

Interventions

Take it with a swipe

Upon accessing the app, the user is first met with their daily supplement schedule. A simple swipe interaction allows them to mark the supplement as taken. 


The app also records your intake and notifies you when you’re about to run out, making sure you never miss a day!

Stay on track

The goals page is a personalised landing with all your health goals displayed. Providing intangible health insights and the key ingredients in the supplements, this page’s sole purpose is to inform and motivate the user to keep up with their progress.

Enjoy journaling

The journal entry stays current and fun by using emojis with a simple tap to record health, emotions and improvements. With every input, a detailed graph shows the user their progress.

Stay motivated

To keep users motivated and help build loyalty, every input and interaction in the app led to rewards. From discount codes and free products on purchases to diet consultations and sessions with a health expert, the app aimed to reward the user with good health.

Nudge Nudge Nudge!

The nudges ranged from reminders, journal entries and health insights to tips on how a user could achieve their goals faster and better.

Interventions

Take it with a swipe

Upon accessing the app, the user is first met with their daily supplement schedule. A simple swipe interaction allows them to mark the supplement as taken. 


The app also records your intake and notifies you when you’re about to run out, making sure you never miss a day!

Stay on track

The goals page is a personalised landing with all your health goals displayed. Providing intangible health insights and the key ingredients in the supplements, this page’s sole purpose is to inform and motivate the user to keep up with their progress.

Enjoy journaling

The journal entry stays current and fun by using emojis with a simple tap to record health, emotions and improvements. With every input, a detailed graph shows the user their progress.

Stay motivated

To keep users motivated and help build loyalty, every input and interaction in the app led to rewards. From discount codes and free products on purchases to diet consultations and sessions with a health expert, the app aimed to reward the user with good health.

Nudge Nudge Nudge!

The nudges ranged from reminders, journal entries and health insights to tips on how a user could achieve their goals faster and better.

Visual Design

Impact